Employer: Medical Defence Association of South Australia Limited (MDASA)
Date: May 2024
Position Title
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Experience Designer
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Department
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Corporate Services
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Reports to
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Business Systems & Projects Manager
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Location
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South Australia
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Industrial Instrument
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Fair Work Act 2009 National Employment Standards & Banking, Finance, and Insurance Award 2010
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No of Direct Reports
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N/A
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ASIC Responsibility
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N/A
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Special work requirements
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Full time
** After hours work will be required ** Interstate travel may be required
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About MIGA
Medical Defence Association of South Australia Limited (MDASA)
Formed in 1899, MDASA is a doctor owned, mutual non-profit organisation which provides a range of membership services and benefits to doctors and medical students across Australia.
Medical Insurance Australia Pty Ltd
Medical Insurance Australia Pty Ltd (Medical Insurance Australia) is a wholly owned subsidiary of MDASA. It is a licensed general insurer (regulated by the Australian Prudential Regulation Authority) and it provides the insurance policies that protect our clients.
With offices in Adelaide, Brisbane, Melbourne, Perth, and Sydney we provide insurance protection and services to doctors, medical students, midwives, medical practices, and healthcare organisations.
Our Purpose
MIGA exists to support and protect medical and healthcare professionals so they can practice safely and confidently, delivering quality care to the community.
Our Goal
Grow our customers to be the clear No. 2 Australian Medical Defence Organisation in the market.
Strategic Priorities
- Know and understand our Customer
- Segmented Product Offering
- Integrated Data and Technology
- Performance Driven People and Culture
- ESG Focused
MIGA is committed to the following Core Values:
Position Summary
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MIGA is focused on growing our customer base to become the clear number two Australian Medical Defense Organisation in the market. As the Experience Designer, you will contribute to achieving this goal by working collaboratively with the team and peers to achieve individual and team goals in line with the goal, the purpose, and the overall strategic direction of MIGA.
Reporting to the Business Systems & Projects Manager, this position plays a crucial role in championing customer / member experiences across all MIGA’s digital & non digital channels and platforms. This involves designing a coherent customer experience across physical and digital channels along with mapping customer touchpoints to capture, measure and improve customer experience.
As the Experience Designer your goal is to ensure the achievement of the Group’s Strategic Plan by identifying opportunities to enable improved customer experiences using techniques grounded in Human Centered Design.
Success in this role is characterised by effective collaboration and meaningful contribution to the attainment of both individual and team goals with the ability to build effective relationships across broader stakeholder groups, along with successfully managing the Key Result Areas set out below under the headings of Customer Journey Mapping, Business Process Mapping, Future Customer Journey Design, and Operational & Administration Support.
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Key Responsibilities
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KRA 1 – Customer Journey Mapping
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- Map out the Journey for our Customers / Members through collaboration with the broader team, key stakeholders across the business and input from our Members/Suppliers.
- Identify key processes that impact the Member Journey and work with stakeholders to optimise these to drive efficiencies.
- Identify pain points.
- Define critical points in the Member and Supplier Journeys that have the biggest impact on overall experience and perceived value from the MIGA relationship.
- Engage with stakeholders across the business to increase awareness and understanding of the Member Journey and internal processes that impact this.
- Provide insights and evidence to the business and stakeholders as to what is best practice for Member Experience.
- Leverage the research and insights we have on our Members and Suppliers to inform and prioritise the areas of opportunity to improve the experience.
- Work closely with the Group Manager of the team to understand the processes that support or prevent the delivery of exceptional experiences and drive continuous improvement.
Customer Measures
- Develop customer measures to provide insight into customer behaviour to assess and improve the overall experience.
- Use data driven insights into customer journey designs.
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KRA 2 – Business Process Mapping
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- Design and iterate end-to-end business processes aligned with customer journey maps. The goal is to ensure that operational workflows are not only efficient but also aligned with customer-centric principles.
- Defining and documenting new business practices and processes and facilitating the agreement and signoff of these with appropriate stakeholders.
- Identifying the change from current state “As Is” processes to the future “To Be” processes.
- Identifying areas for business process improvements.
- Assisting with the launch training design.
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KRA 3 – Future Customer Journey Design
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- Design experiences and initiatives based on research data and stakeholder input.
- Create intuitive designs for complex problems and rapidly iterate through customer testing of interactive prototypes.
- Work across multiple stakeholders to ensure that parallel work streams contribute to a consistent Journey design.
- Drive design workshops and Design Thinking.
- Work with technology partners and the IT team to ensure tech changes match the future state.
- Collaboratively work with multiple disciplines (like content writers, developers, business analysts, product owners and other designers).
- Present your design rationale and user insights to key stakeholders across the organisation.
- Develop thoughtful, user-centric digital solutions from concept & research phases, through to deployment and iteration using Figma and other collaboration tools.
- Produce and deliver designs deliverables for delivery handover, including wireframes, storyboards, user flows to effectively communicate interaction and design ideas.
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KRA 4 – Operational & Administration Support
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- Proactively contribute to allocated projects, as part of the Project Team, to ensure project milestones are achieved.
- Managing and developing stakeholder relationships through effective communication, negotiation and issues management to define business requirements and trends to enable informed business decisions and service level improvements.
- Develop and present business cases to stakeholders on new initiatives using evidence to support your recommendations.
- Engage with team members both within and outside the value stream to actively drive a culture of design thinking and customer-centricity across the organisation.
Allocated Projects
- Proactively contribute to allocated projects, as part of the Project Team, to drive customer experience improvements.
- Assist with the preparation of training plans and training materials.
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The Experience Designer will be an employee of MDASA and will also provide services to Medical Insurance Australia Pty Ltd, as outlined in the following, as part of the service agreement between MDASA and Medical Insurance Australia Pty Ltd.
Person Specification
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Experience and knowledge
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Essential:
- Over 2 years of demonstrated experience in service design, supported by a robust portfolio showcasing successful customer journey and process design projects.
- Relevant experience in leading the delivery of successful customer experience projects and initiatives.
- Proven history in Customer strategy, customer experience, and marketing, managing significant customer bases with a record of growth and financial returns to the business.
- Proficiency in design thinking methodologies, user research, and the application of human-centred design principles. This coupled with strong analytical capabilities enables the Service Designer to interpret data, customer feedback, and KPIs to inform design decisions.
- Familiarity with process optimisation and business process management concepts.
- Strong research, UX and UI design skills with experience in mobile apps and/or web.
Desirable:
- Demonstrated understanding of the insurance industry and processes within an insurer.
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Competency by Level
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Strategic and People Leadership
- Collaborate and maintain discussions with the manager to understand how your role impacts the achievement of MIGA’s purpose, priorities, and the business goal.
- Collaborate with the manager to agree on individual goals in line with the Department and team goals and set clear performance standards and timelines to achieve outcomes.
- Understand and prioritise own work in alignment with individual, team, and department goals and priorities.
- Participate in the team review of progress, outcomes and future improvements and provide feedback on progress, gaps, and potential improvements for processes.
- Contribute to create a supportive and cooperative team environment by working as a supportive and a cooperative team member, sharing information and feedback and acknowledging others’ efforts.
- Contribute to maintain a culture of curiosity, agility, and continuous improvement.
Operational and Technical
- Apply competent technical and operational knowledge to perform the job function efficiently and effectively.
- Ability to understand and prioritise own work, follow instructions and meet deadlines.
- Ability to professionally handle conflicting situations and arguments with clients and determine when to escalate.
- Ability to perform efficiently and under pressure with excellent attention to detail.
- Ability to deliver effective solutions to clients based on Group and Department policies and guidelines.
- Ability to foresee likely differences in opinions and areas for compromise with clients and understanding of when to seek advice and guidance from colleagues and the team leader.
- Good understanding of the technology and systems relevant to effectively perform the team’s function and the role.
- Ability to use databases, financial modelling, internet, intranet, and Microsoft Office suite (Outlook, Word, PowerPoint, and Excel).
- Proven administrative and organisational skills.
- Actively support MIGA’s Service Commitment and adhere to the Group and departmental service standards.
- Ability to step up and undertake different roles and/or functions with a focus on the overall purpose and the goal of the business.
Behavioural
- Commit to providing an excellent client-focused service in line with company purpose, goal, and strategic priorities.
- Demonstrate confidentiality and initiative with the ability to act with integrity on sensitive company matters.
- Be proactive and responsible for own actions and demonstrate the ability to take initiative, be self-motivated and work independently and productively within a professional team environment.
- Demonstrate inclusive behaviours and show respect for diverse backgrounds, experiences, and perspectives.
- Collaborate with others, value their contributions, and recognise outcomes achieved through effective collaboration between individuals and teams.
- Act in a responsible manner by taking care of your own health and safety and that of others by adhering to all reasonable workplace health and safety instructions and guidelines.
- Demonstrate a positive attitude and willingness and commitment to work within the Group’s values.
- Strong interpersonal, communication (both written & verbal), negotiation and problem-solving skills, with proven ability to establish positive organisational relationships at all levels.
- Strong self-awareness to control emotions and to avoid conflicts and disputes.
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Role Specific Capabilities
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Financial
- General financial literacy to carefully manage expenses within delegation and in accordance with Department and Group guidelines.
Risk Management
- Recognise the obligations of the role in safeguarding the business from potential risks, adhere to risk management policies and procedures, apply suitable risk mitigation measures, and report and escalate identified and potential risks within the assigned responsibilities.
- Identify, understand, and comply with legislative and regulatory obligations and Group policies and procedures. Report any compliance failures or breaches promptly when made or identified.
Performance Management
- Achieve individual performance goals, participate in performance improvement plans, contribute to individual development through self-assessment, and actively engage in staff performance appraisals collaborating with the manager to address performance gaps and working towards personal improvement.
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Qualifications
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Essential:
- Bachelor's degree in design, User Experience (UX) Design, Interaction Design, or a related field.
- Diploma or Certification in Business Analysis or systems analysis.
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Training requirements
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- Participate actively in training and professional development as required.
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Significant Working Relationships
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Internal
- Head of Corporate Services
- Business Systems & Projects Manager
- Business Systems & Projects Team
- Manager & Staff from Cross-Functional Teams
External
- External Stakeholders
- Venders
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Use of Systems/Technology
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- M-Files
- Oasis
- Client Portal
- Pentaho
- MS Teams
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Position Description acknowledged and agreed by:
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Signature Date
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